Marketing Like Never Before

Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.

Marketing research is the function that links the consumer, customer, and public to the marketer through information—information used to identify and define marketing opportunities and problems; generate, refine, and evaluate marketing actions; monitor marketing performance; and improve understanding of marketing as a process. These are some examples of marketing:

  • Influencer Marketing

Influencer marketing focuses on leveraging individuals who have influence over potential buyers and orienting marketing activities around these individuals to drive a brand message to the larger market.

  • Relationship Marketing

Relationship marketing refers to strategies and tactics for segmenting consumers to build loyalty.

  • Viral Marketing

Viral marketing is a marketing phenomenon that facilitates and encourages people to pass along a marketing message.

  • Green Marketing

Green marketing refers to the development and marketing of products that are presumed to be environmentally safe

  • Keyword Marketing

Keyword marketing involves placing a marketing message in front of users based on specific keywords and phrases they are used to search information.

  • Guerrilla Marketing

Guerrilla marketing describes an unconventional and creative marketing strategy intended to get maximum results from minimal resources.

  • Outbound Marketing

Outbound marketing is a newer term for traditional marketing coined when the term inbound marketing came into popular use.

  • Inbound Marketing

Inbound marketing is marketing in which customers initiate contact with the marketer in response to various methods used to gain their attention. These methods include email marketing, event marketing, content marketing and web design.

  • Search Engine Optimization

Search engine optimization (SEO) is the process of developing a marketing/technical plan to improve visibility within one or more search engines.

  • Content Marketing

Content marketing is a technique of creating and distributing valuable, relevant, and consistent content to attract and acquire a clearly defined audience with the objective of driving profitable customer action.

Why Is Marketing So Important?

Marketing is one of the most important things a business can do. Not only does marketing build brand awareness but it also increases sales, grows businesses, and engages customers. There are many core functions that stem from a good marketing plan. Any SME (small and medium sized enterprise) would be silly not to give it a shot. Here is why:

  • It informs:
    On a base level, marketing is useful for customer education. To buy into a product, your audience needs to have a solid understanding of what it does and how it works. Marketing is the most effective way to communicate your value proposition to your customers in a fun and interesting way.
  • It equalizes:
    Modern marketing is a less expensive game than ever before. For SMEs, smart marketing can help even the playing field when it comes to competing against big name competitors.
  • It sustains:
    Marketing is more like food than it is medicine. Essentially, marketing is meant to sustain a company’s presence – not remedy a lack of engagement. In this sense, marketing is something that businesses need to create and manage every day to maintain a healthy relationship with their consumers.
  • It engages:
    Customer engagement is the heart of any successful business – this is especially true for SMEs. Marketing solves the question of how to keep a conversation going once your customer has walked out the door. In the past, face-to-face interactions made up much of B2C engagement. This is where marketing comes in, you can send your customers content to keep them engaged beyond store hours. Your audience wants to form a relationship with your brand, and marketing can be used to do just that.
  • It sells:
    Marketing is important because it helps sell your products or services. The bottom line of any business is to make money and marketing is an essential channel to reach that end goal. Without marketing many businesses wouldn’t exist because marketing is ultimately what drives sales.
  • It grows:
    Marketing is an important strategy to ensure growth in business. While your current customers should always be your main priority, marketing efforts can help you expand this base. Little efforts like social media posts and email campaigns can not only engage existing consumers but spread the word to new potential customers.

Marketing Services Offered at PFOC 

  • Product Customization
  • Pricing and Planning
  • Strategic Placement and Location
  • Promotions and Deals
  • Customer Services Training
  • Enacting Service Blueprints
  • Designs and Decorations of Space

PFOC: All that Glitters is Gold

PFOC eliminates the need to search for an all-encompassing accountancy and finance firm. Our corporate headquarters in Johar Town, Lahore provide practical and efficient solutions to all your accounting and financial needs.

The skilled tax and finance professionals at PFOC, work diligently to make your life simpler by reducing financial stress and making business models more lucrative and efficient in accordance with up-to-date regulations.

Expert Advice

Syed qasim Abbas
Marketing & Branding Consultant

Marketing is all about propagating your product or services’s superior value proposition. With the advent of social media marketing, it has become imperative to devise a winning marketing strategy for your business.
I am here to help increase your brand awareness, reach and customer acquisition through a 360 degree approach. Book your appointment with me today to know more.

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